Maximizing Your Advertising Budget

One question looms large for every business owner: “How much should I allocate for my advertising budget?” It’s a valid concern, considering that getting this balance right can significantly impact your company’s success. At Nectar, we’ve got your back, and we’re here to shed some light on this critical aspect of your digital marketing strategy.

For our medium-sized business clients operating in Canada and the USA, knowing where to invest your advertising dollars can make all the difference. So, let’s dive in and break it down.

Canada Bound:

If you’re running a medium-sized business in the “Great North”, we recommend allocating between 5% and 10% of your total annual revenue to your advertising budget. Considering a revenue of $2,000,000, this translates to $100,000 to $200,000 annually. A hefty slice of this should go into digital advertising, focusing on online marketing efforts such as Google Ads, Facebook Ads, Instagram Ads, and SEO. Don’t forget to throw in a bit for traditional advertising if it suits your business model.

USA Soaring:

For our clients south of the border, the game plan is slightly different. With a total revenue of $5,000,000, we suggest dedicating 7% to 12% of that, or $350,000 to $600,000 annually, to your advertising budget. In the USA, the digital realm should still be your star player, but traditional advertising should play a more significant role here.

Remember, the key is to focus your efforts where they’ll yield the best results. In both Canada and the USA, pinpoint your geographic & demographic focus to ensure your message reaches the right audience in your target regions.

As your trusted digital marketing agency, we’re here to guide you, optimize your advertising campaigns, and ensure you’re making the most of your budget. Need help fine-tuning your strategy? Just give us a call, and we’ll tailor a plan that suits your unique business needs.

Reach out to us today, and let’s discuss your advertising budget and marketing strategy for 2023. 

Let's diversify your social content!

Diverse Content Types to Power Your Social Media Strategy

In the dynamic realm of social media, content is king. It’s the lifeblood that keeps your audience engaged, entertained, and coming back for more. But not all content is created equal. To truly captivate your audience and stand out in the digital landscape, you need a diverse arsenal of content types. Let’s explore how different content types can elevate your social media strategy and leave a lasting impression.

Visual Brilliance with Images and Graphics

Visual content reigns supreme on social media. Eye-catching images and graphics have the power to stop the scroll and grab your audience’s attention. Whether it’s stunning product photos, infographics, or captivating illustrations, visuals convey information quickly and effectively. They’re perfect for showcasing your products, telling stories, and leaving a visual imprint in the minds of your followers.

Engaging Videos: A Captivating Narrative

Video content is on the rise, and for a good reason. Short, snappy videos, whether in the form of tutorials, behind-the-scenes glimpses, or entertaining clips, offer a personal and immersive experience. Live videos, in particular, create a real-time connection with your audience, allowing for immediate interaction and engagement.

Informative Blogs and Articles

While social media provides bite-sized content, it’s essential to direct your audience to more in-depth sources of information. Sharing blog posts or articles not only positions your brand as an authority in your industry but also encourages users to spend more time on your website, diving deeper into your content.

Interactive Polls and Quizzes

Interactivity is key to boosting engagement. Polls and quizzes invite your audience to participate actively. They can be fun, informative, or thought-provoking, depending on your goals. Polls are excellent for gauging opinions, while quizzes can educate, entertain, and collect valuable data about your audience.

User-Generated Content (UGC): Authenticity at Its Best

Harness the power of your community by sharing user-generated content. It’s authentic, relatable, and reinforces a sense of belonging among your audience. Encourage your followers to share their experiences with your products or services, and celebrate their contributions.

Memorable Stories

Stories on platforms like Instagram and Facebook offer a sense of urgency and exclusivity. They’re perfect for sharing daily updates, showcasing limited-time promotions, and giving your audience a peek behind the scenes. Stories create a sense of immediacy that can drive action.

Infotainment through Podcasts

Podcasts are an audio treasure trove of knowledge and entertainment. They offer a convenient way for your audience to consume content while multitasking. Share insightful interviews, industry insights, or entertaining discussions through podcast episodes to cater to auditory learners.

Stunning Infographics

Complex information becomes digestible and shareable through infographics. They’re ideal for simplifying data, explaining processes, and summarizing key points in a visually appealing format. Infographics can go viral when designed effectively.

Diversity in content types not only keeps your social media feed fresh and exciting but also ensures that you reach a broader audience with varying preferences. By strategically weaving these content types into your social media strategy, you can create a dynamic and engaging online presence that leaves a lasting impression on your followers. So, start experimenting, get creative, and watch your social media strategy soar to new heights.

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The Ultimate Social Media Cheat Sheet: Image Sizes and Tips

Are you tired of constantly searching for the right size for your social media images? Don’t worry; we’ve got you covered with our ultimate social media cheat sheet. We’ve compiled the most common social media image sizes and included some helpful tips to make your images stand out.


A professional networking platform where users create profiles and connect with other professionals, join groups and follow companies in their industry. It is commonly used for job hunting, career development, and business networking.


We recommend using high-quality head-shot or images to attract attention and your visual stand out. On your business banner, remember to include your tagline on the right to not overlap with your profile picture on the left.

  • Square post: 1200px x 1200px.
  • Article post: 2000px x 600px. 
  • Business profile banner: 1128px x 191px.
  • Profile picture: 800px x 800px.


A social networking platform that allows users to create a profile, connect with friends, and share updates, photos, and videos. It has various features such as groups, business pages, and events, which allow users to interact with others who share similar interests. 


On your posts, use bright colours, a maximum of 20% text to grab attention and high-quality image that represents your brand’s personality and mission.

  • Square post: 1080px x 1080px. 
  • Business cover: 1640px x 924px. 
  • Shared link post: 1200px x 630px. 
  • Profile picture: 1500px x 1500px. 


A photo and video sharing platform where users can share their daily lives, hobbies, and interests through visual content. It has various features such as stories, reels, and IGTV, which allow users to create and share short-form videos. It is popular among influencers, celebrities, and businesses as a tool for marketing and brand building.


Prioritize 50%+ of your content to engaging video and add music to grab attention. Use visually appealing and minimalistic images that highlight your brand’s products or services.

  • Reels: 1080px x 1920px.
  • Landscape post: 1080px x 566px. 
  • Portrait post: 1080px x 1350px.
  • Profile picture: 320px x 320px. 
  • Square post: 1080px x 1080px.


A short-form video sharing app where users can create and share videos set to music or audio clips. It has become popular for its algorithm-driven content discovery and the ability for users to create viral content quickly. It is primarily used for entertainment and has become a platform for influencers and brands to reach younger audiences.


To boost your account authority, stay ahead with the current trends, use the right hashtags and keep your videos short and snappy.

  • Portrait post: 1080px x 1920px.
  • Profile picture: 200px x 200px. 


A microblogging platform where users can share short messages, known as tweets, with their followers. It is commonly used for real-time news updates, commentary, and conversation on various topics. It is popular among journalists, politicians, and celebrities for its ability to quickly disseminate information to a large audience.


Limit to 1-2 hashtags per Tweet, be conversational, keep your copy short and sweet and use images, GIFs, and/or videos whenever possible. Remember also to include your tagline on the right of your banner.

  • Post: 1600px x 900px.
  • Profile picture: 400px x 400px.
  • Header: 1500px x 500px.


A video sharing platform where users can upload, watch, and share videos on a wide range of topics. It is used for entertainment, education, and information sharing, and has become a popular platform for content creators to build a following and monetize their content.


Use a visually appealing image that represents your brand’s mission and includes your brand’s tagline.

  • Business cover banner: 2560 × 1440 px. 
  • Profile picture: 800px x 800px.

With this social media cheat sheet, you can create visually appealing images that accurately represent your brand on all social media platforms. Remember to use high-quality images, minimal text, and brand-specific colours to create a consistent brand image across all platforms.

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Social Media platforms and their best uses

Social media has become an essential part of our daily lives, and it has evolved into a crucial marketing tool for businesses to reach their target audience. Here’s a breakdown of different social media platforms and how you can adapt your content to each of them to benefit your business:


With over 2.8 billion monthly active users, Facebook is the largest social media platform. It’s an ideal platform for businesses that want to connect with their customers through engagement and advertising. It allows businesses to create pages, post updates, and run ads.


Twitter is a micro-blogging platform with over 192 million daily active users. It’s best for businesses that want to provide quick updates or announcements. Twitter also allows businesses to run ads and connect with their customers through hashtags and mentions.


With over 1 billion monthly active users, Instagram is a visual platform that’s great for businesses that want to showcase their products or services. It allows businesses to create a visual aesthetic and connect with their customers through hashtags, mentions, and sponsored posts.


LinkedIn is a professional networking platform with over 700 million members. It’s ideal for businesses that want to reach professionals or B2B customers. LinkedIn allows businesses to create a company page, post updates, and run ads.


With over 2 billion monthly active users, YouTube is the largest video-sharing platform. It’s ideal for businesses that want to create video content to promote their products or services. YouTube allows businesses to create a channel and run ads.

Tik tok

With over 1 billion monthly active users, TikTok is a short-form video-sharing platform that’s ideal for businesses that want to reach a younger audience. It allows businesses to create engaging video content and connect with their customers through hashtags and sponsored posts.

In conclusion, social media platforms have become an integral part of digital marketing, and businesses can use them to reach their target audience effectively. By understanding the unique features of each platform, businesses can create a tailored social media strategy that aligns with their marketing goals and objectives.

How to run successful ads on social media?

Social media has become an essential platform for modern marketing. Running ads on these platforms can be a great way to reach your target audience, but with so many ads vying for attention, it’s essential to know how to create successful ads that stand out and drive results. Here are four key points to consider when running ads on social media:

Choosing a specific demographic

It’s vital to identify the demographics of your ideal customer. Some key factors to consider when targeting your audience include age, gender, location, interests, and behaviors.

Eye-catching visuals

Social media platforms are highly visual, and your ad needs to stand out. Use high-quality, eye-catching visuals that align with your brand’s aesthetic. Keep in mind that social media platforms have specific guidelines for image and video sizes.

“A successful ad campaign requires careful planning, attention to detail, and a willingness to adjust and refine”

Call to action or call to value

Your ad should have a clear call to action or call to value. Make sure that it aligns with the goals of your ad campaign and consider how your ad campaign fits into your larger marketing plan.

Long-term goal and strategy

It’s essential to have a long-term goal and strategy for your ad campaign. Consider how you can decline your plan on long-term campaigns, and what metrics you’ll use to measure and revise them to ensure its success.

A successful social media ad campaign requires careful planning, attention to detail, and a willingness to adjust and refine your strategy based on results. By choosing a specific demographic, creating an eye-catching visual, including a clear call to action, and developing a long-term goal, you can create effective social media ads that drive results for your business.

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