{"id":121748,"date":"2023-01-20T14:32:25","date_gmt":"2023-01-20T14:32:25","guid":{"rendered":"http:\/\/nectardesign.io\/portfolio\/apotheca\/"},"modified":"2024-01-13T02:58:14","modified_gmt":"2024-01-13T02:58:14","slug":"apotheca","status":"publish","type":"portfolio","link":"https:\/\/nectardesign.io\/fr\/portfolio\/apotheca\/","title":{"rendered":"Apotheca"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb7″ bottom_padding=\u00a0\u00bb7″ back_color=\u00a0\u00bbcolor-jevc\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb938236″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb148684″][vc_custom_heading heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb678108″ text_color_type=\u00a0\u00bbuncode-solid\u00a0\u00bb text_color_solid=\u00a0\u00bb#ffffff\u00a0\u00bb]Apotheca[\/vc_custom_heading][vc_column_text text_lead=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb196045″ text_color_type=\u00a0\u00bbuncode-solid\u00a0\u00bb text_color_solid=\u00a0\u00bb#ffffff\u00a0\u00bb]Apotheca Medical Supplies, a provider of diverse medical products and equipment, sought to refresh their branding and logo to better align with their mission. Nectar was chosen to revamp their image and capture the essence of Apotheca’s commitment.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00a0\u00bbyes\u00a0\u00bb row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb0″ top_padding=\u00a0\u00bb0″ bottom_padding=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb101206″][vc_column width=\u00a0\u00bb1\/1″][vc_single_image media=\u00a0\u00bb119849″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbtwo-one\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb641583″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb5″ bottom_padding=\u00a0\u00bb5″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb204256″][vc_column width=\u00a0\u00bb6\/12″][vc_custom_heading text_size=\u00a0\u00bbh1″ uncode_shortcode_id=\u00a0\u00bb201311″]The objective was to develop a refreshed identity for Apotheca, highlighting their medical supply expertise, preserving their reputation, and designing a distinct logo and brand identity to set them apart from competitors.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/12″ uncode_shortcode_id=\u00a0\u00bb128082″][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb5\/12″ uncode_shortcode_id=\u00a0\u00bb259578″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb177259″][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb4″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb122963″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbh4″ uncode_shortcode_id=\u00a0\u00bb196013″ subheading=\u00a0\u00bbApotheca\u00a0\u00bb]Client[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb4″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb190135″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbh4″ uncode_shortcode_id=\u00a0\u00bb351927″ subheading=\u00a0\u00bb2016″]Ann\u00e9e[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb114429″][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb4″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb629888″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbh4″ uncode_shortcode_id=\u00a0\u00bb132125″ subheading=\u00a0\u00bbBranding
\nLogo
\nWebsite Design\u00a0\u00bb text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb text_color_solid=\u00a0\u00bb#ff0000″]Services[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb4″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb504931″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbh4″ uncode_shortcode_id=\u00a0\u00bb837001″ subheading=\u00a0\u00bbConcours de polices de caract\u00e8res
\nPrix D&AD\u00a0\u00bb text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb text_color_solid=\u00a0\u00bb#ff0000″ el_class=\u00a0\u00bbportfolio-award-01″]Prix[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00a0\u00bbyes\u00a0\u00bb row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb0″ bottom_padding=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb2″ enable_top_divider=\u00a0\u00bbdefault\u00a0\u00bb top_divider=\u00a0\u00bbstep\u00a0\u00bb shape_top_h_use_pixel=\u00a0\u00bbtrue\u00a0\u00bb shape_top_height_percent=\u00a0\u00bb50″ shape_top_opacity=\u00a0\u00bb100″ shape_top_index=\u00a0\u00bb0″ bottom_divider=\u00a0\u00bbstep\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb158359″ back_color_type=\u00a0\u00bbuncode-solid\u00a0\u00bb back_color_solid=\u00a0\u00bb#28a3cc\u00a0\u00bb column_width_pixel=\u00a0\u00bb1272″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shadow=\u00a0\u00bbstd\u00a0\u00bb width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb162931″][vc_gallery el_id=\u00a0\u00bbgallery-183518″ type=\u00a0\u00bbcarousel\u00a0\u00bb medias=\u00a0\u00bb119848,119849,119850″ carousel_lg=\u00a0\u00bb1″ carousel_md=\u00a0\u00bb1″ carousel_sm=\u00a0\u00bb1″ thumb_size=\u00a0\u00bbthree-two\u00a0\u00bb gutter_size=\u00a0\u00bb0″ media_items=\u00a0\u00bbmedia|nolink|original,icon\u00a0\u00bb carousel_interval=\u00a0\u00bb3000″ carousel_navspeed=\u00a0\u00bb400″ carousel_dots=\u00a0\u00bbyes\u00a0\u00bb carousel_dots_mobile=\u00a0\u00bbyes\u00a0\u00bb carousel_dots_inside=\u00a0\u00bbyes\u00a0\u00bb carousel_dot_padding=\u00a0\u00bb2″ stage_padding=\u00a0\u00bb0″ single_shape=\u00a0\u00bbround\u00a0\u00bb radius=\u00a0\u00bbxs\u00a0\u00bb single_overlay_opacity=\u00a0\u00bb50″ single_overlay_anim=\u00a0\u00bbno\u00a0\u00bb single_text_anim=\u00a0\u00bbno\u00a0\u00bb single_image_anim=\u00a0\u00bbno\u00a0\u00bb single_padding=\u00a0\u00bb2″ single_border=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb454468″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb5″ bottom_padding=\u00a0\u00bb5″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ bottom_divider=\u00a0\u00bbstep\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb155011″ back_color_type=\u00a0\u00bbuncode-solid\u00a0\u00bb back_color_solid=\u00a0\u00bb#28a3cc\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb334741″][vc_custom_heading text_size=\u00a0\u00bbh1″ uncode_shortcode_id=\u00a0\u00bb174512″]Nectar’s work with Apotheca revitalized their image and strengthened their market position. The updated branding and logo captured the company’s commitment to providing high-quality medical supplies, fostering a bright future for the business.[\/vc_custom_heading][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb4″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb259047″ limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb4″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb187645″][vc_column_text uncode_shortcode_id=\u00a0\u00bb429123″]Nectar conducted market research, analyzed competitor branding, and considered Apotheca’s brand story and values. The team explored various logo concepts before finalizing a cohesive visual identity system, including typography, color palette, and imagery.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb4″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb194041″][vc_column_text uncode_shortcode_id=\u00a0\u00bb615216″]The rebranding and new logo resonated with Apotheca and their audience, enhancing brand recognition and differentiation. The transformation increased engagement on digital platforms, aligned the brand with core values, and boosted credibility with potential clients and collaborators.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb139526″][vc_button size=\u00a0\u00bblink\u00a0\u00bb btn_link_size=\u00a0\u00bbh3″ btn_link_underline=\u00a0\u00bbbtn-underline-out\u00a0\u00bb custom_typo=\u00a0\u00bbyes\u00a0\u00bb font_family=\u00a0\u00bbfont-555555″ font_weight=\u00a0\u00bb600″ uncode_shortcode_id=\u00a0\u00bb161426″ link=\u00a0\u00bburl:https%3A%2F%2Fwww.apotheca.info%2F|target:_blank|\u00a0\u00bb]Visiter le site web[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Exploiter les cadres agiles pour fournir un synopsis solide pour les aper\u00e7us de haut niveau, les approches it\u00e9ratives de la strat\u00e9gie d’entreprise favorisent la r\u00e9flexion collaborative pour faire avancer la proposition de valeur globale, en fin de compte, d\u00e9velopper organiquement la vision du monde de l’innovation perturbatrice par le biais de la diversit\u00e9 et de l’autonomisation sur le lieu de travail.<\/p>\n","protected":false},"author":1,"featured_media":122475,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[545],"class_list":["post-121748","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nectardesign.io\/fr\/wp-json\/wp\/v2\/portfolio\/121748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nectardesign.io\/fr\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/nectardesign.io\/fr\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/nectardesign.io\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nectardesign.io\/fr\/wp-json\/wp\/v2\/comments?post=121748"}],"version-history":[{"count":0,"href":"https:\/\/nectardesign.io\/fr\/wp-json\/wp\/v2\/portfolio\/121748\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nectardesign.io\/fr\/wp-json\/wp\/v2\/media\/122475"}],"wp:attachment":[{"href":"https:\/\/nectardesign.io\/fr\/wp-json\/wp\/v2\/media?parent=121748"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/nectardesign.io\/fr\/wp-json\/wp\/v2\/portfolio_category?post=121748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}