{"id":121779,"date":"2023-02-01T14:32:40","date_gmt":"2023-02-01T14:32:40","guid":{"rendered":"http:\/\/nectardesign.io\/portfolio\/fullum-films\/"},"modified":"2024-01-13T02:59:09","modified_gmt":"2024-01-13T02:59:09","slug":"fullum-films","status":"publish","type":"portfolio","link":"https:\/\/nectardesign.io\/fr\/portfolio\/fullum-films\/","title":{"rendered":"Fullum Films"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb7&Prime; bottom_padding=\u00a0\u00bb7&Prime; back_color=\u00a0\u00bbcolor-jevc\u00a0\u00bb overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb938236&Prime; back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100&Prime; align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb2&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/1&Prime; uncode_shortcode_id=\u00a0\u00bb148684&Prime;][vc_custom_heading heading_semantic=\u00a0\u00bbh1&Prime; text_size=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb863276&Prime; text_color_type=\u00a0\u00bbuncode-solid\u00a0\u00bb text_color_solid=\u00a0\u00bb#ffffff\u00a0\u00bb]Fullum Films[\/vc_custom_heading][vc_column_text text_lead=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb800277&Prime; text_color_type=\u00a0\u00bbuncode-solid\u00a0\u00bb text_color_solid=\u00a0\u00bb#ffffff\u00a0\u00bb]<span style=\"font-size: 18pt;\">Fullum Films, a prominent independent film and TV production company, is recognized for its diverse and thought-provoking content. However, their outdated branding and logo didn&rsquo;t reflect their evolving identity, creating a public image disconnect. To resolve this, Fullum Films enlisted our help for their logo redesign and rebranding efforts.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00a0\u00bbyes\u00a0\u00bb row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb0&Prime; top_padding=\u00a0\u00bb0&Prime; bottom_padding=\u00a0\u00bb0&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb101206&Prime;][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_single_image media=\u00a0\u00bb119795&Prime; media_width_percent=\u00a0\u00bb100&Prime; uncode_shortcode_id=\u00a0\u00bb108019&Prime;][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb5&Prime; bottom_padding=\u00a0\u00bb5&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb4&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb204256&Prime;][vc_column width=\u00a0\u00bb6\/12&Prime;][vc_custom_heading text_size=\u00a0\u00bbh1&Prime; uncode_shortcode_id=\u00a0\u00bb130862&Prime;]The rebranding project aimed to refresh Fullum Films&rsquo; identity, showcasing their innovative storytelling while preserving brand heritage. Our challenge at Nectar was to create a new logo and brand identity that resonated with their target audience and set them apart from competitors.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/12&Prime; uncode_shortcode_id=\u00a0\u00bb128082&Prime;][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb3&Prime; font_family=\u00a0\u00bbfont-136269&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb5\/12&Prime; uncode_shortcode_id=\u00a0\u00bb259578&Prime;][vc_row_inner row_inner_height_percent=\u00a0\u00bb0&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; limit_content=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb177259&Prime;][vc_column_inner column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb4&Prime; mobile_width=\u00a0\u00bb4&Prime; width=\u00a0\u00bb1\/2&Prime; uncode_shortcode_id=\u00a0\u00bb122963&Prime;][vc_custom_heading heading_semantic=\u00a0\u00bbh3&Prime; text_size=\u00a0\u00bbh4&Prime; uncode_shortcode_id=\u00a0\u00bb192492&Prime; subheading=\u00a0\u00bbFullum Films\u00a0\u00bb]Client[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb4&Prime; mobile_width=\u00a0\u00bb4&Prime; width=\u00a0\u00bb1\/2&Prime; uncode_shortcode_id=\u00a0\u00bb190135&Prime;][vc_custom_heading heading_semantic=\u00a0\u00bbh3&Prime; text_size=\u00a0\u00bbh4&Prime; uncode_shortcode_id=\u00a0\u00bb144723&Prime; subheading=\u00a0\u00bb2014&Prime;]Ann\u00e9e[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=\u00a0\u00bb0&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; limit_content=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb114429&Prime;][vc_column_inner column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb4&Prime; mobile_width=\u00a0\u00bb4&Prime; width=\u00a0\u00bb1\/2&Prime; uncode_shortcode_id=\u00a0\u00bb629888&Prime;][vc_custom_heading heading_semantic=\u00a0\u00bbh3&Prime; text_size=\u00a0\u00bbh4&Prime; uncode_shortcode_id=\u00a0\u00bb555151&Prime; subheading=\u00a0\u00bbBrand Revitalization<br \/>\nCustom Logo Design<br \/>\nWebsite Redesign\u00a0\u00bb text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb text_color_solid=\u00a0\u00bb#ff0000&Prime;]Services[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb4&Prime; mobile_width=\u00a0\u00bb4&Prime; width=\u00a0\u00bb1\/2&Prime; uncode_shortcode_id=\u00a0\u00bb504931&Prime;][vc_custom_heading heading_semantic=\u00a0\u00bbh3&Prime; text_size=\u00a0\u00bbh4&Prime; uncode_shortcode_id=\u00a0\u00bb837001&Prime; subheading=\u00a0\u00bbConcours de polices de caract\u00e8res<br \/>\nPrix D&amp;AD\u00a0\u00bb text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb text_color_solid=\u00a0\u00bb#ff0000&Prime; el_class=\u00a0\u00bbportfolio-award-01&Prime;]Prix[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00a0\u00bbyes\u00a0\u00bb row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb0&Prime; bottom_padding=\u00a0\u00bb0&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb2&Prime; enable_top_divider=\u00a0\u00bbdefault\u00a0\u00bb top_divider=\u00a0\u00bbstep\u00a0\u00bb shape_top_h_use_pixel=\u00a0\u00bbtrue\u00a0\u00bb shape_top_height_percent=\u00a0\u00bb50&Prime; shape_top_opacity=\u00a0\u00bb100&Prime; shape_top_index=\u00a0\u00bb0&Prime; bottom_divider=\u00a0\u00bbstep\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb158359&Prime; back_color_type=\u00a0\u00bbuncode-solid\u00a0\u00bb back_color_solid=\u00a0\u00bb#28a3cc\u00a0\u00bb column_width_pixel=\u00a0\u00bb1272&Prime;][vc_column column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; shadow=\u00a0\u00bbstd\u00a0\u00bb width=\u00a0\u00bb1\/1&Prime; uncode_shortcode_id=\u00a0\u00bb162931&Prime;][vc_gallery el_id=\u00a0\u00bbgallery-183518&Prime; type=\u00a0\u00bbcarousel\u00a0\u00bb medias=\u00a0\u00bb119793,119812,119814,119813&Prime; carousel_lg=\u00a0\u00bb1&Prime; carousel_md=\u00a0\u00bb1&Prime; carousel_sm=\u00a0\u00bb1&Prime; thumb_size=\u00a0\u00bbthree-two\u00a0\u00bb gutter_size=\u00a0\u00bb0&Prime; media_items=\u00a0\u00bbmedia|nolink|original,icon\u00a0\u00bb carousel_interval=\u00a0\u00bb3000&Prime; carousel_navspeed=\u00a0\u00bb400&Prime; carousel_dots=\u00a0\u00bbyes\u00a0\u00bb carousel_dots_mobile=\u00a0\u00bbyes\u00a0\u00bb carousel_dots_inside=\u00a0\u00bbyes\u00a0\u00bb carousel_dot_padding=\u00a0\u00bb2&Prime; stage_padding=\u00a0\u00bb0&Prime; single_shape=\u00a0\u00bbround\u00a0\u00bb radius=\u00a0\u00bbxs\u00a0\u00bb single_overlay_opacity=\u00a0\u00bb50&Prime; single_overlay_anim=\u00a0\u00bbno\u00a0\u00bb single_text_anim=\u00a0\u00bbno\u00a0\u00bb single_image_anim=\u00a0\u00bbno\u00a0\u00bb single_padding=\u00a0\u00bb2&Prime; single_border=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb104008&Prime;][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb5&Prime; bottom_padding=\u00a0\u00bb5&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; bottom_divider=\u00a0\u00bbstep\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb155011&Prime; back_color_type=\u00a0\u00bbuncode-solid\u00a0\u00bb back_color_solid=\u00a0\u00bb#28a3cc\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb3&Prime; style=\u00a0\u00bbdark\u00a0\u00bb font_family=\u00a0\u00bbfont-136269&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/1&Prime; uncode_shortcode_id=\u00a0\u00bb334741&Prime;][vc_custom_heading text_size=\u00a0\u00bbh1&Prime; uncode_shortcode_id=\u00a0\u00bb290271&Prime;]Fullum Films&rsquo; rebranding, designed by Nectar, garnered widespread acclaim from their target audience and industry peers. The new logo and visual identity effectively showcased their innovative and modern storytelling approach while honoring the company&rsquo;s heritage.[\/vc_custom_heading][vc_row_inner row_inner_height_percent=\u00a0\u00bb0&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb4&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb259047&Prime; limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb3&Prime; style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb4&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/2&Prime; uncode_shortcode_id=\u00a0\u00bb187645&Prime;][vc_column_text uncode_shortcode_id=\u00a0\u00bb978520&Prime;]As a result of the refreshed branding, Fullum Films experienced increased brand recognition and market differentiation. This transformation aligned the brand with their core values and innovative approach, leading to boosted engagement on their website and social media channels.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb3&Prime; style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb4&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/2&Prime; uncode_shortcode_id=\u00a0\u00bb194041&Prime;][vc_column_text uncode_shortcode_id=\u00a0\u00bb206772&Prime;]Nectar&rsquo;s collaboration with Fullum Films produced a successful brand transformation that revitalized the company&rsquo;s image and strengthened their market position. The updated branding and logo design captured Fullum Films&rsquo; innovative spirit and dedication to storytelling, ensuring a robust foundation for future growth.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100&Prime; align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3&Prime; style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/1&Prime; uncode_shortcode_id=\u00a0\u00bb139526&Prime;][vc_button size=\u00a0\u00bblink\u00a0\u00bb btn_link_size=\u00a0\u00bbh3&Prime; btn_link_underline=\u00a0\u00bbbtn-underline-out\u00a0\u00bb custom_typo=\u00a0\u00bbyes\u00a0\u00bb font_family=\u00a0\u00bbfont-555555&Prime; font_weight=\u00a0\u00bb600&Prime; uncode_shortcode_id=\u00a0\u00bb261431&Prime; link=\u00a0\u00bburl:https%3A%2F%2Fwww.fullumfilms.com%2F|target:_blank|\u00a0\u00bb]Visiter le site web[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Exploiter les cadres agiles pour fournir un synopsis solide pour les aper\u00e7us de haut niveau, les approches it\u00e9ratives de la strat\u00e9gie d&rsquo;entreprise favorisent la r\u00e9flexion collaborative pour faire avancer la proposition de valeur globale, en fin de compte, d\u00e9velopper organiquement la vision du monde de l&rsquo;innovation perturbatrice par le biais de la diversit\u00e9 et de l&rsquo;autonomisation sur le lieu de travail.<\/p>\n","protected":false},"author":1,"featured_media":122473,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[545],"class_list":["post-121779","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nectardesign.io\/fr\/wp-json\/wp\/v2\/portfolio\/121779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nectardesign.io\/fr\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/nectardesign.io\/fr\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/nectardesign.io\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nectardesign.io\/fr\/wp-json\/wp\/v2\/comments?post=121779"}],"version-history":[{"count":0,"href":"https:\/\/nectardesign.io\/fr\/wp-json\/wp\/v2\/portfolio\/121779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nectardesign.io\/fr\/wp-json\/wp\/v2\/media\/122473"}],"wp:attachment":[{"href":"https:\/\/nectardesign.io\/fr\/wp-json\/wp\/v2\/media?parent=121779"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/nectardesign.io\/fr\/wp-json\/wp\/v2\/portfolio_category?post=121779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}