Are you tired of constantly searching for the right size for your social media images? Don’t worry; we’ve got you covered with our ultimate social media cheat sheet. We’ve compiled the most common social media image sizes and included some helpful tips to make your images stand out.

Linkedin

A professional networking platform where users create profiles and connect with other professionals, join groups and follow companies in their industry. It is commonly used for job hunting, career development, and business networking.

Tips: 

We recommend using high-quality head-shot or images to attract attention and your visual stand out. On your business banner, remember to include your tagline on the right to not overlap with your profile picture on the left.

  • Square post: 1200px x 1200px.
  • Article post: 2000px x 600px. 
  • Business profile banner: 1128px x 191px.
  • Profile picture: 800px x 800px.

Facebook

A social networking platform that allows users to create a profile, connect with friends, and share updates, photos, and videos. It has various features such as groups, business pages, and events, which allow users to interact with others who share similar interests. 

Tips:

On your posts, use bright colours, a maximum of 20% text to grab attention and high-quality image that represents your brand’s personality and mission.

  • Square post: 1080px x 1080px. 
  • Business cover: 1640px x 924px. 
  • Shared link post: 1200px x 630px. 
  • Profile picture: 1500px x 1500px. 

Instagram

A photo and video sharing platform where users can share their daily lives, hobbies, and interests through visual content. It has various features such as stories, reels, and IGTV, which allow users to create and share short-form videos. It is popular among influencers, celebrities, and businesses as a tool for marketing and brand building.

Tips:

Prioritize 50%+ of your content to engaging video and add music to grab attention. Use visually appealing and minimalistic images that highlight your brand’s products or services.

  • Reels: 1080px x 1920px.
  • Landscape post: 1080px x 566px. 
  • Portrait post: 1080px x 1350px.
  • Profile picture: 320px x 320px. 
  • Square post: 1080px x 1080px.

TikTok

A short-form video sharing app where users can create and share videos set to music or audio clips. It has become popular for its algorithm-driven content discovery and the ability for users to create viral content quickly. It is primarily used for entertainment and has become a platform for influencers and brands to reach younger audiences.

Tips:

To boost your account authority, stay ahead with the current trends, use the right hashtags and keep your videos short and snappy.

  • Portrait post: 1080px x 1920px.
  • Profile picture: 200px x 200px. 

Twitter

A microblogging platform where users can share short messages, known as tweets, with their followers. It is commonly used for real-time news updates, commentary, and conversation on various topics. It is popular among journalists, politicians, and celebrities for its ability to quickly disseminate information to a large audience.

Tips:

Limit to 1-2 hashtags per Tweet, be conversational, keep your copy short and sweet and use images, GIFs, and/or videos whenever possible. Remember also to include your tagline on the right of your banner.

  • Post: 1600px x 900px.
  • Profile picture: 400px x 400px.
  • Header: 1500px x 500px.

Youtube

A video sharing platform where users can upload, watch, and share videos on a wide range of topics. It is used for entertainment, education, and information sharing, and has become a popular platform for content creators to build a following and monetize their content.

Tips:

Use a visually appealing image that represents your brand’s mission and includes your brand’s tagline.

  • Business cover banner: 2560 × 1440 px. 
  • Profile picture: 800px x 800px.

With this social media cheat sheet, you can create visually appealing images that accurately represent your brand on all social media platforms. Remember to use high-quality images, minimal text, and brand-specific colours to create a consistent brand image across all platforms.

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